Michael Martinez (ex SEOMoz) is one of my favourite bloggers, always insightful, sometimes controversial. I had to admire though one of his latest posts – ‘SEO Best Practices – What ARE the best practices for SEO?’.
This is something that has always been close to my heart, as I have progressed in search marketing, as it is unfortunately a market that is tarnished by a small minority of rogue marketeers. There is no doubting a quality SEO is worth his weight in gold, and will not merely advise on content and technical best practise, but will provide valuable insight into search behaviour, reputation management and online marketing far beyond the traditional limits of on and offpage SEO.
How can one effectively sell best practise, when no one can definitely say what best practise is. Whilst many of us can and do use the search engine guidelines as a foundation for our activity, there are occasions where whats good for Peter isn’t good for Paul, and with clients often pushing for quick results – many of us often have to question the ethical route (although I will stop at question…).
To read the full article – http://www.seo-theory.com/wordpress/2008/09/03/seo-best-practices-what-are-the-best-practices-for-seo/