Archive for September, 2008
Capitalisation affecting organic search results?
There have been rumours around for a while as to the whether capialisation may have an effect on SEO. Just doing a search on google for ‘capitalisation SEO’ returns prominent bloggers such as Jim Boykin, however its not something many SEO’s have considered really until now, myself included. However John Hill, SEO over at E-Gain [...]
Are search only specialists really best?
Its a conversation that has come up often in the past, but as many previous ‘search only specialists’ move to a more cross channel approach are the days of ‘the search specialist really over’. According to a recent report by search engine marketing specialists, Vertical Leap, only 12% of companies in the UK offering SEO [...]
Google plans launch of call-to-action TV ads in the UK
Google is planning to launch a trial of branded search calls in TV ads (ala the recent I am Orange Ads) on the UK marketplace, aimed at increasing both search volumes and revenues. Google have been approaching agencies to get involved in the new trial, which works by directing browsers of TV ads back to [...]
Breathe a sigh of relief
Everyone can relax… Dave Naylor is not going to be relieving himself of his regular updates on davenaylor.co.uk any time in the near future. For those not in with the story, Dave was considering the future of the (in)famous davenaylor.co.uk blog following some serious issues relating to the pickup of the site in the search [...]
The big Google Don starts his own blog
Its official – well at least according to Matt Cutts. Sergey Brin now has his own blog - which can be found at: http://too.blogspot.com/ The name “too” reflects Sergey’s additional life outside work. One of his first posts is about the fact that he might be more likely to develop Parkinson’s Disease when he’s older. [...]
The importance of SEO localisation
I have been involved in a number of discussions as to the merits/demerits of .co.uk vs .com visibility primarily with Google. With the ongoing evolution of the algorithms, with localisation and relevancy being at the heart of it, its important to understand how this impacts on searchers. For this reason, understanding where such users are [...]
The Second coming of SEO
E-Consultancy recently conducted a study suggesting the UK SEM market was due a slowdown in the coming twelve months, something I covered in the post ‘UK market set to slow‘. To recap, the report it stated that It estimates the £2.75bn spend this year will include £2.42bn going into paid search, which is a 23% [...]
Legitimate SEO increasing says Matt Cutts
According to Google’s Matt Cutts, an increasing number of people are shunning black hat search engine optimisation (SEO) in favour of more legitimate (white-hat) SEO techniques. Matt, talking to he CNET News.com, said they have seen the number of websites utilising highly aggressive SEO campaigns such as automated link generators, link networks and link farms [...]
Search Engine supernova – the evolution of nofollow?
The recent Google/Twitter spat that has got much coverage in the SEO community over the last couple week or so, particulary from search marketeers such Sugarrae (otherwise known as Rae Hoffman) and Michael Gray (Graywolf) Following on from this was a post from Quadzilla over at BlackHatSEO.com examined the possibly of black hole SEO (A [...]
Isn’t it interesting what you find in robots files
John Hill over at E-Gain New Media sent me a link to these files he found in the robots.txt file for Google.com http://www.google.com/jsky http://www.google.com/linux http://www.google.com/microsoft and of particular interest http://www.google.com/unclesam This got me trying a number of other iterations, with http://www.google.com/google bringing back some rather ‘different’ results Any other intesting snapshots out there?
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